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#1 Dec. 6, 2018 05:20:30

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It is thus imperative to continue to market the city abroad, he said Cheap Dan-Axel Zagadou Jersey , citing China as an example of where tourist numbers to the city have continued to climb.

He said overnight stays from Chinese visitors reached 105,000 in 2015, a huge 39 percent increase from a year earlier, and representing an upward trend observed since 2010. This now makes China the second-most important overseas market behind only the United States, he added.

Chinese guests are in particular drawn to the two main attractions of Mozart and The Sound of Music, he said. Chinese-speaking guides as well as Chinese audio guides in some of the city museums are targeted toward this part of the tourist demographic.

Efforts are also being made to promote the environmental aspects of the city to foreign guests, Kollenz said. Guests are able to enjoy the city, but also follow walking trails and can Cheap Christian Pulisic Jersey , in no time, be in the middle of “unspoiled nature,” such as through forests or up mountains that offer views of the city.

In addition, special “Salzburg Card” tourist cards are available to purchase either online, at information kiosks, or in hotels, that include one, two and three day entrance passes to all attractions Cheap Andriy Yarmolenko Jersey , museums, as well as the use of public transport.

Special attention will also again be given to Mozart this year as it coincides with the 260th anniversary of his birth. Kollenz said the jubilee will be given special public relations attention, particularly in markets where his name carries greater weight.

The brand “Mozart” does not, however, require modernization or modification to keep up with the times, Kollenz argued, saying the “spirit of Mozart” is what guests are looking for – how he lived, how he worked – so as to have a glimpse into the man behind the music.

The tourism body is Cheap Andre Schurrle Jersey , however, always keen on providing new experiences, he said, citing the new “Mozart in Residenz” that includes both a concert performance with history and facts concerning the famous composer.

Other options are a Mozart dinner concert at the St. Peter Stiftskeller, the oldest restaurant in Central Europe.

The other main attraction, the legacy surrounding The Sound of Music, has led to the creation of tours and routes that take visitors to the Leopoldskron and Hellbrunn palaces, the latter of which features the famous white gazebo from the film Cheap Alexander Isak Jersey , as well as to alpine pastures, lakes, and mountains, and a trip to the church at the nearby Mondsee where the wedding scene from the film was shot.

Visitors can choose a number of ways to see these locations and other sights of the city, such as via bus, bicycle, on foot, or even via rickshaws. Kollenz noted that the Old Town part of the city is a pedestrian-only zone Cheap Borussia Dortmund Hats , enabling for walking tours of the area.

Concerning the promotion of the various attractions to visitors abroad, Kollenz said this requires a continued effort.

He said Tourismus Salzburg is currently planning an advertising campaign to begin at the end of March in the subway network of the Chinese capital Beijing, to promote the feel of the city.

Other channels for reaching Chinese consumers have been via social media including Weibo and Wechat.

The nature of Chinese visitors has also changed, he said. While it previously was far more centred around larger tour groups, and still involves this, nowadays more Chinese are choosing to visit the city in smaller groups – individually, as couples, and as families.

This has led to a need for the creation of more tailor-made packages that provide individual options and itineraries.

In addition Cheap Borussia Dortmund Hoodies , while Chinese guests have been coming to the city for decades, promotional activities in China have primarily been centered on the metropolises of Beijing and Shanghai, in part due to budget constraints and a resulting need to focus on where the greatest apparent effect can be achieved.

The growing market has prompted the tourism office to look at other areas also, such as Guangzhou and Shenzhen in the nation's south and to further broaden promotions across the country over time.

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